Ali Baba:Comedian says Nollywood was started with 419 money
According to Ali Baba, what funded the
initial boom of the home video was the
proceeds from crime, just like
organized crime and the mafia did for
Hollywood. Read full article.
Popular comedian, Ali Baba, is popular for airing
his views on entertainment matters on social
media.
The veteran recently took to his Instagram and
Facebook page to address the issue of funding
Nollywood.
According to him, many actors don’t know the
real reason Nollywood grew to where it is at the
moment. He went on to state advance fee fraud
(419) as the reason.
Read excerpts from his article;
“Not many know that the real reason Nollywood
grew and became what it is today, was because
of advance fee fraud. Yes. 419. Yes go call police.
What single HANDEDLY funded the initial boom of
the home video was the proceeds from crime.
Just like Organized crime and the mafia did for
Hollywood. I will explain.”
“Remember I told you of how everyone waited to
be on television soaps or be a part of a stage
production or just hung around waiting for
something to happen. There were many people
with scripts and the only thing that held their
dreams down was funds.”
“The funds were not going to come from
government or any individual. The only Bank that
sponsored stage plays at the time was NIB
(Nigerian international Bank) they always went all
alone to sponsor or in conjunction with the USIS.
That source of funding later was to dry up
because certain people did not deliver.
“But that will be a story for another day. Anyway
SHA, in the midst of all that not knowing where
funds will come from, Nnneka, The Pretty Serpent
came out. Many more home videos were to
follow. Guess who were the guys doling out
money for the home videos?
“These 419 guys had so much money, they built
palaces as houses and malls as country home
mansions. And how best could they show off the
houses, cars, clothes, furniture and money? If you
guessed, In home videos, you are absolutely
correct. Now, don’t forget that these were
proceeds from crime.
“The 419ers were not accountable to anyone. So,
they were not looking for Return on Investment.
All they wanted was for their friends who saw the
video to know that that was one of their houses
in different parts of the country. They also wanted
their fleet of cars to be used by the actors and
actresses. Some of whom also benefited from
their generosity. With such free funds flowing in,
the actors who had been dormant woke up.
“In fact the 419 funds triggered a whole lot of
allied businesses. Make up, camera rentals, audio
experts, generator rentals, VHS and pneumatic
tape dealers, editors, producers, scriptwriters,
screenplay writers, soundtrack makers, special
effects, drivers, welfare, costumier, continuity,
graphics,… Most of them funded by advance fee
fraud proceeds.
“Undoubtedly, the monies were proceeds from
crime. The investors, or better put, financier, did
not look forward to their monies coming back.
So, return on investment was impossible.
“They only wanted to have everyone see their
cars, clothes (often used by lead characters) and
houses . And as time went on they demanded
that they were thanked SPECIALLY immediately
after TO GOD BE THE GLORY
“It will be grossly unfair to history if I failed to
mention that these 419ers were making things
happen, pulling their weight in gold and even
benefited in kind from some movies they
sponsored… As they were known to have married
some of the actresses.
“From then on, sponsors were falling over
themselves to sponsor movies. Some of the 419
guys even appeared in the movies they
sponsored. The actors and actresses started to
command very interesting fees to act in home
videos. Then gradually, they (419ers) started to
dictate who appeared in their movies. As this was
happening in the home video space, musical
artistes were also benefiting from the proceeds as
well as they were being invited to perform for
very tidy sums.
“The home video industry was agog. Things were
happening. Lifestyles of actors changed. Better
fees were charged, depending on how good your
negotiation skills were. Many more 419 guys saw
it as a PR arm of their business.
“It’s important to note that with time, as
expected, some producers, directors, actors and
actresses at this time had gotten so popular, that
they were beginning to dictate what happened in
the market. The new cartel that had been formed,
who were the financiers of the home video
industry, now called the marketers, decided to
seize back the controls of the growing industry. A
case of who pays the piper dictates the tune.
Some were banned and others whipped into line.
“Years on, the heat started to be unbearable for
the 419 king pins. Maga was not even paying as
they used to, yet, the authorities, through the
Police Special Fraud Unit (SFU) were hot of their
tails. Many were picked to explain the source of
their wealth. Some Lilly livered ones spilled and
the people they mentioned were promptly picked.
Their houses were seized, cars confiscated and
accounts frozen.
“Account officers in banks who were the people
helping to launder the funds were picked up as
well. It was very common back then, to see that
the advance fee fraudsters, had married their
account officers. So, when the bubble burst and
the poo hit the fan, some of these account
officers, now wives, were thinking of how to hide
what they could, protect their children and
families, still maintain the lifestyle, pay lawyers,
get their 419 husbands bail every now and then,
depending on when a new reported case fingered
them.
“Some wise 419ers, especially the educated ones,
who had made good money, invested in some
other businesses and cleaned up their businesses
and tracks. Some not so smart ones, were selling
off properties and cars and running out of Nigeria
to Ghana or other neighbouring countries. Some
unfortunate ones were swindled or blackmailed
by the police to quietly forfeit their proceeds of
crime. And others just went underground totally.
“The consequence of these happenings was the
dearth of the Home video business. Funds were
hard to come by. Stars had been made and they
needed to be paid to maintain the glamour and
assumed high life style of the rich and famous.
The seasoned professionals, who were shut out
from the 419 windfall, and had not been
benefiting from the free funds, had overtime,
sourced funds from legitimate sources to shoot
their own movies. These professionals, many of
whom had come from thespian backgrounds, also
had been making money from producing,
directing, scripting and acting in the home video
sectors and allied businesses. They now became
the fall back for many 419 dependent actors and
producers.
“The funding of the home video industry was now
a case of who can bring the needed funds. Many
repented 419ers still had money, but were no
more interested in showing off their houses, cars
and wealth. They just wanted to stay clear of the
home video business. But good enough for the
young industry, the hunger for the movies had
been created. The market was waiting for movies,
and anyone who had a story and could assemble
a cast put it out in the market. The marketers of
the movies had made stupid money in the home
video boom and now started funding movie
productions.
Interestingly, many of the born again 419ers,
joined politics and became power brokers. And
knowing how NIGERIANS had taken to home
videos, they started to use their offices to support
the industry and expected to also benefit from the
fame that the stakeholders enjoyed.
My conclusion. Owing to the fact that the initial
funds that kicked off the home video business,
were not expected back by the people (419ers)
who funded the business, some of the actors and
actresses, plus producer and directors, were more
concerned about the creatives. They did not pay
attention to the distribution of movies and how to
roll over the proceeds from one movie into the
next one. They were already now used to lau lau
money. It became a problem when they got
monies from individuals for a movie and years
after, have not been able to recoup money spent
on the movie, not to mention paying back. No
one even dared to mention interest or profit.
“From the above you will agree with me that
Government had no role to play in the funding of
the movie industry as we know it. It had always
been through the efforts of stakeholders and the
funds from the MAGA who paid.
“Credit at this time must be given to professional
players in the industry who in spite of those free
funds, continued to legitimately source funds,
produce quality home videos, though they did not
pay as much as the free-fund movies did. They
were the ones that kept Nollywood alive.
“I had a stint in Nollywood, thanks to BASORGE
TARIAH jnr. (It’s at this point that I mention that
it was my debut in the movie industry. That same
movie, started, Rita Dominic’s career). I saw
what Basorge went through, to get the movie MY
GUY out. It was a combination of a lot of support
here and there. Still can not stay he made
enough to compensate for the energy and
resources that that movie consumed.
“Like I said, I had a stint inNollywood. I was on
set for My Guy for a week. The money that I
made back then as Mc or comedian, in a week
was more the total cost of shooting that movie. I
then decided that, I was not going to be that
patient. To be part of a production that will take
a month and yet the money was not
commensurate with the work.
“I therefore, find myself being worked up, when I
see people in the movie industry, failing to get the
point. If it requires me saying it over and over
again, I will. Till those that did not get it get it.
Piracy is the problem. It is not government
intervention. It is also not loans or alternative
funding. Piracy is the only problem. The sooner
stake holders know that, the better for them.
“Thank God for Amaka Igwe of blessed memory,
who came to my rescue when she said, the pirate
only needs a copy, and all your investment,
creativity and distribution channels will come to
nothing. I was practically threatened and told to
keep quiet by the people in NOLLYWOOD, who
saw $200m, and that was all they saw.
“I have said severally on many platforms,
arresting pirates is not the first line of attack. Go
after their foot soldiers. Set up an ANTI PIRACY
SQUAD, headed by an AIG, with a law degree. Set
up Zonal office. Empower them with patrol
vehicles and trained and armed mobile policemen.
Get corporate bodies to donate vehicles and
properties. Arrest the people who sell them on
the streets and charge them for economic crimes.
“Then let them go serve the jail term. No option
of fine. While this is on, start awareness on the
evil called piracy. Then start pushing for stronger
laws to punish offenders. Gradually, the foot
soldier who spent one month in a cell for selling
pirated products, will avoid that line of business.
He will however have a choice of going to
legitimate shops that will now be licensed to sell
the products.
“Decorum will not return immediately, but as the
anti piracy message continue to reach out, people
will begin to adjust to the changes. That is when
cinemas will fill out. Thus warranting the building
new ones.
“Finally, there is no more 419. There are no more
proceeds from crime that will be given to the
entertainment industry as free funds. Anyone who
gives money to the industry now will expect
return on investment (ROI). This is why it’s hard
for banks to give loans for movie productions.
Because the bank will ask how you plan to pay it
back.they know the Pirates are out there. They
know there is no legislation protecting your work.
So, you have to do more to convince them to
fund you.
“Let’s just hope that Mr President is not advised
again, to share the money again, instead of
setting up a lasting structure that will protect
intellectual property and help regenerate our
entertainment industry, to a point where it can
contribute 20% to the GDP. And it can!
“What do I know sef? Shebi I am just a
comedian”.